Seabin are leading experts for microplastics and plastic pollution.
Seabin removes marine litter in upstream locations, catalogues every branded item, and uses that reporting for our partners' ESG and sustainability projects, supports new legislation, and holds polluters accountable.
Live · Sydney Harbour · since 2020
Five years in the water. The first independent record of who's polluting Sydney Harbour.
94% of Australia's soft plastic ends up in the environment, and the brands behind it are rarely named. Since 2020 our Seabins have photographed every item we capture from Sydney Harbour — building the first public dataset that shows what's out there, where it came from, and which brand it belongs to.
How it works.
The top 10 brands found polluting Sydney Harbour.
Real brands. Real numbers. Real-time.
Every item we capture is photographed, classified and tagged to its parent brand. The result is the first audit-grade dataset on who is responsible for the plastic in Sydney Harbour — refreshed daily and publicly accessible.
- Brand-level attribution down to product line
- Monthly trends per brand from 2020 to today
- Festival, event & location overlays (e.g. Vivid Sydney)
- Open data — embeddable in ESG & impact reports
Top 5 polluting companies.
Mondelez International
Parent company
Perfetti Van Melle
Parent company
Nestle
Parent company
Mars
Parent company
Coca-Cola
Parent company
The data your team has been asked for, finally.
Sponsoring a Seabin gives your team measurable ocean-plastic outcomes, branded reporting, and the only dataset that names the companies behind harbour pollution.
Every kg captured tied to a date, location and brand. Drop the numbers straight into a sustainability report.
Litter physically removed from the water before it enters the food chain — not pledges or offsets.
Your logo shown next to live capture numbers on the Seabin ticker, dashboard and partner reports.
See which of your products show up in the water and act on it before regulators or media do.
Seabin gave us auditable, brand-level pollution data we'd never had before — and a credible story to take to our board and to our customers.
Surfers, runners, outdoor enthusiasts and nature lovers.
Meet the team.
Started Seabin from a shed in WA. Now it's a global movement. Two-time TEDx speaker and one of Australia's Top 100 Entrepreneurs.
Governance, strategy, and growth. Bringing the experience to help Seabin scale from a Sydney startup to a global platform.
Running the operations that keep Seabin moving — partnerships, people, and everything in between.
Building the technology platform that turns litter into intelligence.
Building partnerships and growing the Seabin network to drive broader ocean impact.
Keeping Seabins running across Sydney Harbour, 24/7, 365 days a year.
Looking after our Sydney partnerships and the relationships behind Seabin.
Turning ocean data into stories people actually share. No ads. Just authentic storytelling.
On the water. In the lab. The science that makes every item count and every data point credible.
On the ground every day keeping the Seabins running and the data flowing.
Stop guessing about your plastic footprint.
Get the same audit-grade ocean pollution data our partners already use. We'll respond within one business day.