There are more microplastics in our oceans
than stars in the galaxy.
94% of all soft plastic in Australia ends up in the environment, our oceans and eventually our bodies.
This is simply unacceptable.
Seabin has the data on what's in the water, which brands and where it comes from. Our goal is to work with all key stakeholders to monitor, remove and reduce marine litter in the environment.
Estimated total amount of plastic pollution, microplastic and marine litter in Sydney Harbour.
Estimated using Seabin data which is approximately only 4% of all of Sydney Harbour.
Pollution levels in Sydney Harbour
haven't decreased since 2020.
Seabin has been collecting daily data on what's in the water in Sydney Harbour since 2020, creating a pollution index based on the amount of particles per litres of water filtered. Our data indicates that pollution levels have not decreased since 2020 despite whatever taxpayer funded solutions have been put in place.
How it works.
Our sustainability partners
have a habit of going viral
Our sustainability partner videos are real footage, real data, real impact and real people. No ads, no boosts, no paid media. Our content goes viral organically. That's earned media your brand gets by partnering with us.
Measurable action.
Making nature count.
Partner with us today.
Seabin physically removes marine litter and plastic pollution from the marine environment before it enters the food chain. We use the data to hold polluters accountable, support legislation and promote better practices. Our mission is making nature count, as it's been taken for granted for far too long.
The top 10 brands found
polluting Sydney Harbour.
Top 5 branded litter products.
Plastic Food Wrappers - Soft
Food & Beverage
Food stickers
Food & Beverage
Plastic Bottles
Food & Beverage
Straws (Plastic and Paper)
Food & Beverage
Coffee & beverage cup lids
Lids & Caps
Want to do more for the environment?
Need a bold sustainability project?
Or just want to reduce your plastic footprint risk?
Four types of risk related to
a plastic footprint.
Some of the benefits of
partnering with Seabin.
Ps. There's more than 4.
Independently captured, auditable data your finance and legal teams can publish with confidence — no self-reporting, no caveats.
"Every purchase supports plastic removed from the ocean." Backed by live data — not a pledge. Zero greenwashing risk.
A live story for all-hands meetings, office displays and internal comms — building genuine environmental pride and attracting purpose-driven talent.
Direct, measurable contribution to UN SDG Goal 14, mapping to GRI 306, SASB, and TCFD — the fastest way to show credible framework alignment.
Sustainability is driving
business success today.
89% of our revenue comes from the private sector wanting to do more as a business, and to support the environment that keeps us all alive.
Funded
Funded
Surfers, runners, outdoor enthusiasts and nature lovers.
Meet the team.
Started Seabin from a shed in WA. Now it's a global movement. Two-time TEDx speaker and one of Australia's Top 100 Entrepreneurs.
Governance, strategy, and growth. Bringing the experience to help Seabin scale from a Sydney startup to a global platform.
Running the operations that keep Seabin moving — partnerships, people, and everything in between.
Building the technology platform that turns litter into intelligence.
Building partnerships and growing the Seabin network to drive broader ocean impact.
Keeping Seabins running across Sydney Harbour, 24/7, 365 days a year.
The voice and vision behind Seabin's brand and 260K+ global following.
Turning ocean data into stories people actually share. No ads. Just authentic storytelling.
On the water. In the lab. The science that makes every item count and every data point credible.
Writing the code that reads every label, powers every dashboard, and drives the AI that identifies every catch.
On the ground every day keeping the Seabins running and the data flowing.