Plastic — if it's not recycled, it's in the environment.
Almost every piece of plastic ever made still exists. What isn't recycled ends up in our waterways and oceans — and eventually back in us.
Live · Sydney Harbour · since 2020
Monitoring plastic pollution and microplastics in Sydney Harbour since 2020.
Plastic. If it's not recycled, it's in the environment. In Australia, over 1.8 million tonnes is sent to landfill, burned or lost to the environment, including an estimated 30,000 tonnes of microplastics released into our waterways. Seabin has been working 24/7 since 2020 to monitor, reduce and remove plastic pollution in Sydney Harbour. Our environmental impact data is also used for prevention and legislation purposes.
How it works.
The top 10 brands found polluting Sydney Harbour.
Real brands. Real numbers. Real-time.
Every item we capture is photographed, classified and tagged to its parent brand. The result is the first audit-grade dataset on who is responsible for the plastic in Sydney Harbour — refreshed daily and publicly accessible.
- Brand-level attribution down to product line
- Monthly trends per brand from 2020 to today
- Festival, event & location overlays (e.g. Vivid Sydney)
- Open data — embeddable in ESG & impact reports
Top 5 Companies & Their Brands
Found Polluting Sydney Harbour
Our impact data gives you confidence for your sustainability reporting and marketing
Transparent environmental data you can report on.
Partnering with Seabin means access to our data program, and more confidence in your sustainability-led marketing and ESG reporting.
Reductions and removal. No pledges, no promises. Just real-time action.
Be seen for your efforts, with your company logo and impact on our dashboard.
Using our custom labelling software, access to our data is just the click of a button.
Seabin gave us auditable, brand-level pollution data we'd never had before — and a credible story to take to our board and to our customers.
Surfers, runners, outdoor enthusiasts, nature lovers and simply good people.
Meet the team.
Started Seabin 10 years ago. Now it's a global movement. Two-time TEDx speaker and one of Australia's Top 100 Entrepreneurs.
Governance, strategy, and growth. Bringing the experience to help Seabin scale from a Sydney startup to a global platform.
Running the operations that keep Seabin moving — partnerships, people, and everything in between.
Building the technology platform that turns litter into intelligence.
Building partnerships and growing the Seabin network to drive broader ocean impact.
Keeping Seabins running across Sydney Harbour, 24/7, 365 days a year.
Looking after our Sydney partnerships and the relationships behind Seabin.
Turning ocean data into stories people actually share. No ads. Just authentic storytelling.
On the water. In the lab. The science that makes every item count and every data point credible.
On the ground every day keeping the Seabins running and the data flowing.